In the fiercely competitive aerial work equipment market, quickly responding to customer needs and building face-to-face trust are key to successful deals. In April 2025, a Chilean customer initiated an inquiry through the Spanish-language bidding channel on our official website, swllift.com. The entire process, from communication to order placement, took just 10 days. This efficiency stems from the strength of our products, as well as our local exhibition operations and localized marketing efforts in Chile.
Client Background: Intermediary, Serving the Cleaning and Industrial Process Industries
This client, located in Chile, South America, is a manufacturer and supplier specializing in professional cleaning products and industrial process solutions. Their customer base is diverse, encompassing industries such as factories, supermarkets, and logistics parks, and they have long-term, ongoing demand for aerial work platforms and other equipment.
This client, a mid-tier intermediary with strong reach to end users, prioritizes both cost-effectiveness and stable performance and ease of use in their product selection. Having prior experience sourcing lift platforms from China, they have a clear understanding of the product’s structure and functionality, and place a premium on the supplier’s professionalism and service capabilities.
Clear Demand: The SWGTJZ1416 Electric Scissor Lift Platform Became the Top Choice
This customer left a message on our official website, clearly stating their desire for an electric scissor lift with a required height of 14 meters. Based on their application and operating habits, we recommended the SWGTJZ1416 electric scissor lift.
SWGTJZ1416 Core Specifications:
This equipment is very popular in the South American market, especially for customers who prioritize safety and efficiency. The customer commented that compared to previous products, the SWLLIFT product is more robust and more agile.
Face-to-face communication at the exhibition fostered trust and a successful transaction.
After receiving the customer’s inquiry, the sales team immediately provided product information and conducted preliminary discussions. We learned that the customer is located near Santiago, Chile. Coincidentally, SWLLIFT was participating in a local exhibition related to aerial equipment, so we proactively extended an invitation to the customer.
The customer accepted the invitation and visited our booth. They had in-depth discussions with our sales and technical representatives, and observed the prototype’s structure, welding process, electronic control system, guardrail design, and other details up close.
After this face-to-face discussion, the customer confirmed their intention to cooperate on the spot. After internal review, they officially confirmed the PI and placed the order on May 1, 2025. From the initial inquiry to the final transaction, it took only 10 days, demonstrating the exceptional efficiency of our partnership.
Transaction Highlights:
Why did the customer choose SWLLIFT?
High Product Compatibility: The customer needed a 14-meter scissor lift platform, and we had a proven model.
Fast Response: The entire process from inquiry to recommendation to quotation to transaction was completed in a short period of time.
Face-to-face contact at the exhibition boosted trust: On-site operation experience strengthened confidence.
Experienced Buyer: The customer had experience purchasing equipment from China and valued product quality.
Willing to start with a single unit for a sample: This reduces the customer’s trial and error costs and facilitates subsequent volume purchases.
Looking Ahead: Potential Collaboration is Expected
As an intermediary serving multiple industrial sectors, the client stated that if the equipment performs well, they will consider purchasing and gradually expanding into other models, such as 12-meter and 8-meter scissor platforms, and even exploring mast and boom lifts.
Furthermore, the client highly praised SWLLIFT’s brand style and professional image and expressed interest in making SWLLIFT a stable equipment partner in the Chilean market.
Exhibitions and official website integration stimulate market demand
This case study demonstrates that combining official website leads with face-to-face communication at overseas exhibitions is an effective way to quickly reach partnerships and shorten decision-making cycles. SWLLIFT will continue to deepen its presence in the South American market, integrating online digital marketing with physical exhibitions to strengthen interactive communication with customers and facilitate the implementation of more high-quality collaborations.
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